FULL OF DETROIT SOUL 2020
To bring our Detroit campaign to life in year two, Pepsi worked with three local artists to create out-of-home featuring their take on what Full of Detroit Soul means to them.
To support the art, we created content featuring each artist and a website to house the work. In the end, Pepsi poured on the soul and showed the world what Detroit is all about.
To support the art, we created content featuring each artist and a website to house the work. In the end, Pepsi poured on the soul and showed the world what Detroit is all about.
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FULL OF DETROIT SOUL 2019
For the 2019 "Full of Detroit Soul" platform, Pepsi wanted to have an impact on the city and build a grassroots idea that hit on one of several issues in Detroit. Since both Detroit and Pepsi have strong roots in the music scene we felt this was a good place to play. Below is where we ended up. I am really proud of the thinking and idea. The program was shelved however due to timing and budget restrictions toward the end of the 2019. The plan was to bring it to life in 2020, but then the pandemic hit. My hope is that someday it will happen.
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OPTION 1 - SMALL VERSION
OPTION 2 - LARGE VERSION
