FOLLOW JOEL - MOUNTAIN DEW 2019
The was a Mountain Dew campaign we did in the Philadelphia area with 76ers and NBA star Joel Embiid. Fans would follow Joel on social media where he would provide "clues" to sticker locations throughout Philadelphia. Once found fans would scan the QR code and entered for a change to win great prizes including exclusive designed Joel & Mountain Dew Under Armor sneakers. We did all the illustrations of Joel and designed the sneakers, working with a sneaker artist to create them. The sneakers were also sent out to influencers to generate excitement and buzz.