This was content we created to support the Pepsi Zero Sugar "Judge for Yourself" campaign. Pepsi wanted to engage with Yankee fans and inform them of their promotion where winners were "coached" in a softball game by Yankee superstar Aaron Judge.
We created info-mercial style, episodic content. We thought this would highlight Aaron's personality and show his comedic side. In the launch video "Coach Judge" would recruit players and inform them how to enter. In following episodes he would offer "coaching tips" on the most important aspects of the game.
We created info-mercial style, episodic content. We thought this would highlight Aaron's personality and show his comedic side. In the launch video "Coach Judge" would recruit players and inform them how to enter. In following episodes he would offer "coaching tips" on the most important aspects of the game.
Coach Judge in "The Launch"
Coach Judge in "The Swing"
Coach Judge in "The Throw"
Coach Judge in "The cap tip"
"Coach Judge" the sitcom
The series was a huge success and instantly received comments and reactions ranging from how much Pepsi people would be drinking to how funny it was and he needed his own show. Along with with "Judge for Yourself" Pepsi Zero Sugar saw a sales increase of 36% and prompted a year 2.
The event was a huge success. "Coach Judge" recruited a few of his teammates to help and they even recreated the look from the shoot.
